As if it weren’t bad enough that we have fast food joints on nearly every street corner
. . . now you don’t even have to leave your home to get your “fast food fix.”
For those looking to get that fix with a side of extra convenience; Burger King is now offering delivery. Though they have been offering this service in Peru, Mexico, Brazil, Columbia, and even Turkey, this is a first for the United States. But, if their testing of the service in Washington D.C. is accurate, then this is something that the United States is ready for.
Well, sure. We’re already an obese nation, so why not step that up?From Fryer to Door
Now, if you’re thinking this is sort of a “chic-chic” way to go about fast food dining, and that you won’t be able to afford such a luxury, you’re wrong. The cost of the service is fairly reasonable, at only $2 per delivery. For now they are only offering delivery within a 10-minute radius, so if you’re not fortunate enough to live in that vicinity, I guess you’re out of luck. A minimum order of $8 is required to be eligible for delivery (which, let’s be honest, is not that hard to rack up). And, if that weren’t already convenient enough, orders can be placed online and over the phone.
Though the test run of the serviced had been limited to only the Washington, D.C. area, there are now 16 locations across the United States offering delivery as of January 23rd with the possibility of others down the road. Those curious can find out if delivery is available in their area by heading over to bkdelivers.com and entering their address into the online form to check availability as well as place an order.
But, even if you do live in an eligible area, don’t get too excited. Something that you should know is that some items from their menu are not eligible for delivery. Those craving milkshakes, fountain sodas, coffee or anything from the breakfast menu will have to make the dreaded trek to the actual restaurant.Hot and Fresh Fast Food?
With many questioning how hot or fresh fast food delivery could be, Burger King was quick to share that they’re offering specially designed packaging as well as thermal delivery bags that ensures the food will be “delivered hot and fresh.” Testimonials by those who’ve tried the service seem to indicate that the special packaging is indeed working, with some even referring to it as “genius,” according to the Burger King website.
I wonder how much BK paid that reviewer?The Bottom Line
While Burger King says that their reason for offering the service in the U.S. is because of its success in the other countries listed, some question whether it has anything to do with the competition they’re receiving from Wendy’s, which is said to now be neck-and-neck with Burger King for the spot of America’s #2 burger chain. McDonald’s
continues to hold the number one spot. So, really, it could be all about the bottom line. After all, when corporate profits go up against health and wellness, corporate profits always seem to win.
While it’s a service that many are likely to welcome with open arms (and mouths), one really has to question the integrity of an establishment that actually enables people to sit on their asses and wait for fried, fatty, greasy, heart-attack-inducing food
to come right to their door.
That is, of course, open for discussion.