Understanding Food Addiction and Ultra-Processed Foods

Ultra-processed foods are so different from natural foods that they might act like drugs in our bodies, especially for children, says Ashley Gearhardt, a psychology professor at the University of Michigan.

Rob’s Comeback: How a Retired Hockey Player Got His Life Back

Rob had always been tough.
Years on the ice taught him how to play through pain.
But nothing prepared him for what came after retirement.

An immune deficiency crept in, leaving him with crippling joint pain, relentless fatigue, and the inability to even wash himself in the shower. His cane became a constant companion.
Golf, tennis, and long walks with his dogs were distant memories.
Rob felt like a shadow of the athlete he once was.

Desperate for answers, he stumbled upon InsidersHealth.ai.
The personalized guidance he received suggested a radical shift: eliminate processed foods, cut out excess sugar, and focus on whole, nutrient-dense meals. Skeptical but out of options, Rob gave it a shot.

For Rob, changing his diet wasn’t just a matter of willpower—it was a battle against addiction.

Years of relying on processed foods had wired his brain to crave the quick fixes of sugar, salt, and artificial ingredients.
These foods gave him fleeting bursts of energy, but they always left him crashing harder, deepening his fatigue and joint pain.
Even knowing they were part of the problem didn’t make it easier to let them go.

The first few days were brutal.
Rob experienced intense cravings, mood swings, and even headaches as his body detoxed from the additives it had depended on.
The convenience of grabbing pre-packaged snacks or quick microwave meals had been his norm, and now he had to relearn how to fuel his body with whole, natural foods.

But what made the process even tougher was the emotional connection.
Food had been his comfort during the worst of his illness.
Letting go felt like losing one of the few sources of pleasure he had left when he was stuck at home, unable to move without pain

However, the personalized advice from InsidersHealth.ai gave him more than just a meal plan—it gave him a reason to push through.
Seeing small improvements, like less joint stiffness and more energy after just a week, motivated him to stick with it.

Within three weeks, the transformation was undeniable.
His joint pain began to fade.
Energy surged back into his days.
The cane? Left forgotten in the corner.

Rob was back on the golf course, swinging like he hadn’t in years.
He ran alongside his dogs, feeling the wind in his face.
Traveling became exciting again, not exhausting.

Today, Rob isn’t just surviving—he’s thriving.
Thanks to InsidersHealth.ai, he reclaimed his life, proving that with the right information, anything is possible.

Why Ultra-Processed Foods Are Addictive

Some experts believe that certain foods can be as addictive as drugs. Ultra-processed foods are designed to taste amazing, making it hard to stop eating them.

Foods like sugary drinks, packaged snacks, frozen dinners, canned soups, ice cream, and chicken nuggets are all considered ultra-processed. They often contain lots of sugar, salt, and fat, which trigger a “bliss point”—a feeling of pleasure that makes us crave more.

Studies show that people’s brains react to these ingredients in a similar way to how they react to drugs, leading to cravings and withdrawal symptoms when they try to quit.

Doctors and Food Addiction

Many doctors don’t yet recognize food addiction as a real problem. The medical system is still learning about how food affects our health. Because of this, people often don’t realize that their symptoms—like migraines, joint pain, or weight gain—might be linked to the foods they eat.

The Diagnostic and Statistical Manual of Mental Disorders (DSM) is what doctors use to diagnose mental health issues. Food addiction isn’t officially listed, but some experts are pushing for it to be recognized.

Spotting Food Addiction

Ashley Gearhardt developed the Yale Food Addiction Scale, a tool to help identify food addiction. Some signs include:

  • Eating more than you planned
  • Trying to quit certain foods but failing
  • Spending too much time thinking about food
  • Ignoring responsibilities because of food cravings
  • Continuing to eat foods even when they make you feel bad
  • Needing to eat more to feel satisfied
  • Feeling anxious or sick when you stop eating certain foods

Is Food Addiction Real?

Some people still don’t believe food addiction is a real issue. However, groups like the Food Addiction Institute are fighting to get it officially recognized.

A 2024 study found that while not everyone struggling with weight has food addiction, a significant number do. This suggests that food addiction could be part of the problem for many people.

How Food Addiction Overlaps with Other Conditions

Food addiction can look similar to other issues like obesity and binge eating disorder. Many people who binge eat also have food addiction. Both conditions involve struggling to control food intake, using food to handle emotions, and craving unhealthy foods.

Because of these overlaps, treatments for weight loss might not work for people who have food addiction unless the addiction itself is addressed.

Treating Food Addiction

Experts say that treating food addiction is similar to treating other addictions. This means cutting out the “drug foods” like sugar and processed carbs, and replacing them with healthy habits like exercise, meditation, and finding emotional support.

Rest is also important. When people are stressed and tired, they’re more likely to reach for unhealthy foods. Cognitive behavioral therapy (CBT) can help people manage their emotions and break the cycle of addiction.

Support groups like Overeaters Anonymous provide a community where people can share their struggles and successes.

Why Recognizing Food Addiction Matters

Ignoring food addiction keeps people stuck in unhealthy patterns. Many health issues, like obesity, diabetes, and heart disease, could be linked to this addiction.

Joan Ifland, founder of the ARC, believes that acknowledging food addiction could help explain why so many people struggle with their health, despite medical treatments.

How to Break Free from Food Addiction

Overcoming food addiction requires strong support. It’s not just about willpower—it’s about creating a new way of living.

Insiders Health TIPS:

  • Make a food plan that works for your lifestyle.
  • Learn how to choose and prepare whole, natural foods.
  • Get enough sleep, as tiredness can trigger cravings.
  • Change how you think about food—for example, associate junk food with negative outcomes like fatigue or illness.
  • Set boundaries with family and friends who might not understand your journey.

Because so many people eat ultra-processed foods, it can feel strange to eat differently. But finding a community of people with similar goals can make the process easier.

In the end, understanding and treating food addiction could help millions of people lead healthier, happier lives.

Sources:

  • Yale Food Addiction Scale (YFAS)
    • Gearhardt, A. N., Corbin, W. R., & Brownell, K. D. (2009). Preliminary validation of the Yale Food Addiction Scale. Appetite, 52(2), 430-436.
    • This study introduced the Yale Food Addiction Scale, providing a scientific framework for identifying food addiction, particularly focusing on highly processed foods.
  • The Role of Highly Processed Foods in Food Addiction
    • Gearhardt, A. N., & Schulte, E. M. (2021). The Role of Highly Processed Foods in Food Addiction. Current Addiction Reports, 8(2), 173-180.
    • This paper highlights how processed foods, rich in sugar, fat, and salt, can trigger addiction-like responses in the brain.
  • Sugar Addiction: From Evolution to Revolution
    • DiNicolantonio, J. J., O’Keefe, J. H., & Wilson, W. L. (2018). Sugar addiction: is it real? A narrative review. British Journal of Sports Medicine, 52(14), 910-913.
    • This review explores the addictive properties of sugar, comparing its effects on the brain to substances like nicotine and cocaine.
  • Processed Food and the Brain: Neurobiology of Overeating
    • Volkow, N. D., & Wise, R. A. (2005). How can drug addiction help us understand obesity? Nature Neuroscience, 8(5), 555-560.
    • This research draws parallels between the brain’s response to addictive drugs and highly palatable foods, explaining the difficulty in breaking processed food habits.
  • Addictive Potential of Hyperpalatable Foods
    • Schulte, E. M., Avena, N. M., & Gearhardt, A. N. (2015). Which foods may be addictive? The roles of processing, fat content, and glycemic load. PLoS ONE, 10(2), e0117959.
    • The study categorizes foods with the highest addictive potential, focusing on how processing and specific ingredients affect cravings.

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